July 11th, 2009 
admin 
As many of you know, I am not a fan of Ken Lewis in any way. With that being said, I am going to give Bank of America some credit. Their marketing department is extremely hard and work and I would imagine their hard work is going to pay off. I cannot watch CNBC for ten minutes without seeing a Bank of America Home Loans commercial. Obviously they are hitting a target audience by advertising on CNBC. I thought their marketing campaign for television would stop in that place, except no. I see the same Bank of America Home Loans commercial on ESPN. They are obviously working very inclement to promote their loan business.
On top of the television promotions, Bank of America is definitely working hard through internet advertising as well. Almost every single financial site I go to is littered with ads that have Bank of America in them somewhere. I know they are paying a pretty penny to do this, but you have to spend money to make coin, right? I think it is great they Bank of America is finally using internet advertising as a way to generate traffic into their banks.
I know many people who have issues with Bank of America when it comes to banking, but there are few other national choices. With so few choices, a good marketing plan can go a long way. Obviously the public will not have access to how suitably this marketing plan is doing, but at least more eyes are seeing the positive side to Bank of America. I just hope the banking giant can back it up by providing a good borrowing procedure.
If any of you have been through the borrowing process with Bank of America, I would in the manner of to hear about it. Was it a good experience? Did they work with you in person or were you upright another number on the books? The one knock that Bank of America has always had is the fact that they consider their customers numbers rather than people. Has this changed?
Overall, I applaud Bank of America for putting forth the effort with their current marketing plan. One thing is for sure, they will get more people in theirs doors. The question that they must figure out is “how do we treat these people like actual people?” Corporate America is too big into creating numbers rather than building relationships. Maybe the current recession will change all of that!
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Tags: Marketing, Marketing Plan