Personal Finance and Money Management

American Express has introduced new features to its “Delta SkyMiles Credit Cards” and is set to launch a new marketing campaign for former Northwest hubs. The cards capacitate cardholders to earn and redeem miles in more ways and places, including the ability to earn Double Miles on all Delta-and Northwest-operated flights: “Gold” and “Platinum” Delta “SkyMiles” credit cardholders and Delta “Reserve” cardholders, who currently enjoy double miles on virtually every dollar of spend with Delta, can also earn double miles on all purchases made with Delta’s wholly-owned subsidiary, Northwest. Cardholders earn one mile for every eligible dollar of spending everywhere else; redeem for any seat anytime on all Delta-and Northwest-operated flights and redeem for award tickets with no redemption fees: American Express is waiving fees associated with award ticket redemptions on all Delta-and Northwest-operated flight and is launching a “Switch to the Official Card of the World’s Largest Airline” advertising campaign to reinforce the fact that the “Delta SkyMiles Card” is the official, exclusive card of Delta’s “SkyMiles” program within the U.S. and that “WorldPerks” members who list to continue to combine miles earned from flying through miles earned on co-branded card purchases will exigency to take action and switch to a “Delta SkyMiles Credit Card”.

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